Creativity, Design
This campaign engaged me. I like the idea of reverse psychology or twisting reality.
It sits with my philosophy that nothing is impossible if you really want to do it and that experiences always bring positive outcomes.
When I did my first triathlon, I felt like the first ad. “This was amazing” Despite that, for months before, I was scared.
Copywriting for advertising doesn’t need to be selling, selling, selling. It needs to be clever and engaging with your target market.