Agency, Creativity, London
I am not a football aficionado. But this beautiful campaign from the Migration Museum is perfect for showing the whole country that migration is okay.
Migration brings talent and an exciting Euro final.
While it may put pressure on housing and social services, BUT migration brings fresh skills, ideas, and workforce. It increases the tax-paying population, thereby contributing to the economy and refreshing the generations and minds. This is a hopeful sign for the future.
Fantastic campaign, well timed and perfect target market.